Meet the Bitsy Friends

Six Bitsy friends. Six very different ways of seeing the world.


Welcome to Bitsy Town—a little coastal town filled with big imaginations, everyday adventures, and six very special friends.


Each Bitsy Friend was created with their own personality, interests, strengths, and story. Some are quiet. Some are curious. Some would rather have their nose in a book, while others are happiest digging in the garden or searching the shore for treasures.


Because just like our kids, there isn’t one right way to be little.


We hope children find a friend they see themselves in—and maybe get to know a few who see the world a little differently, too.



Sidney Cat


The little baker with a big imagination.


Sidney is kind, thoughtful, and happiest when she’s creating something with her own two paws.


She lives in a cozy cottage near her grandma’s flower farm and loves baking, strawberries, and dreaming up beautiful things. Sidney may be a little quiet, but there’s always something wonderful happening inside her imagination.

Loves: Baking, strawberries & creating

You might know a Sidney if… they’re happiest making something all their own.


[Meet Sidney →]




Brooklyn Bunny


Curious, determined, and usually a little bit muddy.


Brooklyn is the kind of bunny who needs to know how everything works—and isn’t afraid to get her paws dirty finding out.


She loves tending her garden, watching for snails, and taking very good care of her prized cabbage. She’s feisty, curious, and always ready to see what might happen if she tries something new.

Loves: Gardening, snails & apples

You might know a Brooklyn if… they’re always exploring, asking questions, or bringing a little bit of the outdoors inside.


[Meet Brooklyn →]




Albie Duck


A quiet collector of very important things.


Albie notices things other people sometimes walk right past.


A smooth rock. An interesting shell. A tiny treasure washed up near the shore. He keeps his favorite finds close and can spend hours imagining the stories behind them.


Albie can be shy and sometimes needs a little extra courage, but his quiet way of looking at the world is one of the things that makes him so special.

Loves: Rocks, treasures, fishing & spaghetti

You might know an Albie if… their pockets are always full of tiny treasures.


[Meet Albie →]




Gilbert Rabbit


A reader, a dreamer, and a maker of worlds.


You’ll rarely find Gilbert without a book nearby.


He lives across from the Bitsy Town library and loves learning about anything and everything. But for Gilbert, reading is only the beginning. A book about faraway places might turn into a drawing, a tiny model, or an entire imaginary world before the afternoon is over.

Loves: Books, daydreaming & making things

You might know a Gilbert if… one idea can send their imagination in a hundred different directions.


[Meet Gilbert →]




Edmond Cat


An ocean-loving adventurer in the making.


Edmond lives near the docks with his family, where there is always a boat coming in, a sea creature to learn about, or something happening at the family Fish Mart.


He loves everything about the ocean and is learning to sail—but there is still plenty for this little cat to discover along the way.

Loves: The ocean, sailing & sea creatures

You might know an Edmond if… they’re always curious and asking BIG questions.


[Meet Edmond →]




Olivia Duck


A little ray of sunshine with plenty of personality.


Olivia lives with her mama near the honey bee farms of Bitsy Town, not far from her mama’s ice cream shop.


She loves the color pink, little outings around town, and finding reasons to make an ordinary day feel special. Olivia brings a little brightness wherever she waddles.

Loves: Pink, ice cream & everyday adventures

You might know an Olivia if… they have a way of making everything just a little more fun.


[Meet Olivia →]




There’s a Little Bit of Bitsy in Everyone


When I began creating these characters, I wanted them to feel like more than six cute little animals.


I wanted them to feel like children we know.


The collector. The reader. The gardener. The baker. The adventurer. The dreamer.


As a former early childhood educator and now a mom, I’ve seen how naturally children use little characters to tell stories, explore ideas, work through feelings, and make sense of their world.


That’s why every Bitsy Friend has a story—but never a story so complete that there isn’t room for your child’s imagination, too.


Because once a Bitsy Friend comes home to you, their next story belongs to them.


Who will your Bitsy Friend be?


[Meet the Collection →]

Dive Deeper into the Heart of Bitsy World

The Heart Behind Bitsy Friends

Take a Peek!

Invitation to Play, Using a Dollhouse

Take a Peek!

How Play Helps Stories Feel Real

Take a Peek!

The Heart Behind Bitsy Friends

Take a Peek!

Invitation to Play, Using a Dollhouse

Take a Peek!

How Play Helps Stories Feel Real

Take a Peek!

The Heart Behind Bitsy Friends

Take a Peek!

Invitation to Play, Using a Dollhouse

Take a Peek!

How Play Helps Stories Feel Real

Take a Peek!

The Heart Behind Bitsy Friends

Take a Peek!

Invitation to Play, Using a Dollhouse

Take a Peek!

How Play Helps Stories Feel Real

Take a Peek!