Privacy Policy

Last updated: September 2026


At Bitsy Friends, we care about your privacy just as much as we care about creating a thoughtful experience for the families who shop with us.


This Privacy Policy explains how Bitsy Friends (“Bitsy Friends,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, make a purchase, sign up for emails, contact us, or otherwise interact with our shop.


By using our website, you acknowledge the practices described in this policy.


Information We Collect


Depending on how you interact with Bitsy Friends, we may collect information such as:


  • Your name
  • Billing and shipping address
  • Email address
  • Telephone number, if provided
  • Order and purchase information
  • Payment information
  • Account information, if you create an account
  • Communications you send to us
  • Information about how you use our website
  • Device, browser, and IP address information
  • Marketing and email preferences


When you make a purchase, payment information is processed securely through our payment providers. Bitsy Friends does not directly store your complete credit or debit card information.


How We Use Your Information


We use your personal information to operate Bitsy Friends and provide you with the best experience we can.


This may include using your information to:


  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and other transactional messages
  • Provide customer service
  • Process returns or refunds
  • Prevent fraud or misuse of our website
  • Improve our website, products, and customer experience
  • Understand how visitors use our website
  • Communicate with you about Bitsy Friends when you have chosen to hear from us
  • Send newsletters, new product announcements, launch information, special offers, or other marketing communications
  • Meet legal, tax, accounting, or regulatory requirements


Email Marketing


If you choose to join the Bitsy Friends email list, Founding Families list, or another mailing list, we may use your email address to send you news, product launches, behind-the-scenes updates, special offers, and other Bitsy Friends happenings.


You can unsubscribe at any time by using the unsubscribe link included at the bottom of our marketing emails.


Unsubscribing from marketing emails will not stop necessary transactional communications related to an order you have placed with us.


How We Share Information


We do not sell your personal information in the traditional sense of selling customer lists for money.


We may share information with trusted companies that help us operate our business, including providers that assist with:


  • Website hosting and ecommerce
  • Payment processing
  • Shipping and order fulfillment
  • Email marketing
  • Website analytics
  • Advertising
  • Fraud prevention
  • Customer service
  • Accounting, legal, or other business services


These businesses may receive only the information reasonably necessary to provide their services to us.


Our online shop is hosted through Shopify, which processes certain personal information in order to provide ecommerce services to us and to you.


Cookies + Website Technology


Like most online shops, Bitsy Friends may use cookies and similar technologies to help our website work properly and understand how people use it.


Cookies may help us:


  • Remember items in your shopping cart
  • Remember preferences
  • Understand website traffic and performance
  • Improve your experience on the site
  • Measure the effectiveness of advertising or marketing
  • Provide relevant advertising


Some cookies are necessary for the website to function, while others may be used for analytics or advertising.


Depending on where you live, you may have options to manage or decline certain types of cookies through your browser or the privacy controls provided on our website.


Advertising + Analytics


We may use third-party services to better understand how visitors interact with Bitsy Friends or to measure the effectiveness of our marketing.


These services may collect information about your browser, device, IP address, pages viewed, purchases, or interactions with our website through cookies and similar technology.


Depending on the services we use, this information may also be used to show you Bitsy Friends advertisements on other websites or social platforms.


Your Privacy Choices


Depending on where you live, privacy laws may give you certain rights regarding your personal information.


These may include the right to:


  • Request access to the personal information we have about you
  • Ask us to correct inaccurate information
  • Request deletion of certain personal information
  • Receive a copy of certain information
  • Object to or restrict certain uses of your information
  • Opt out of certain marketing or advertising practices
  • Withdraw consent where we rely on your consent


These rights may vary based on your location and may be subject to certain legal exceptions.


If you would like to make a privacy request, please contact us using the information listed below.


We may need to verify your identity before completing certain requests.


International Customers


Bitsy Friends may be accessed by customers outside of the United States.


If you visit our website or place an order from another country, your personal information may be transferred to and processed in the United States or other countries where our service providers operate.


Privacy laws in those locations may differ from the laws where you live.


Where required, we and our service providers use appropriate safeguards when transferring personal information internationally.


Children’s Privacy


Bitsy Friends creates toys and stories for children, but our website and online store are intended for adults purchasing on behalf of children, not for children to use independently.


We do not knowingly collect personal information directly from children under the age of 13.


If you believe a child has provided personal information to us without the consent of a parent or guardian, please contact us so that we can review and, when appropriate, delete that information.


Keeping Your Information


We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, maintaining business and tax records, resolving disputes, and complying with legal obligations.


How long we retain information may depend on the type of information and why it was collected.


Security


We take reasonable steps to help protect the information you share with us.


However, no website, online transaction, or electronic storage system can be guaranteed to be completely secure. Because of this, we cannot guarantee absolute security of information transmitted online.


Third-Party Links


Our website may occasionally contain links to other websites, social media platforms, or services that Bitsy Friends does not control.


We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing personal information.


Changes to This Policy


As Bitsy Friends grows, we may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or legal requirements.


When we make changes, we will update the “Last updated” date at the top of this page.


Contact Us


If you have questions about this Privacy Policy, how your personal information is handled, or would like to make a privacy request, please contact: